Why Today's Wembley Home Buyers Are Very Different
Think back to 2016. Leicester City were Premier League champions, the iPhone 7 had just been launched, and if your home had a conservatory and a decent kitchen, many buyers were impressed. Fast forward to today. Leicester City's fortunes are very different, iPhones have evolved beyond recognition, and home buyers expect far more than they did.
Back then, floor plans weren't always included, broadband speed rarely came up in conversation, and few people gave any thought to charging an electric vehicle. Today, those things can influence whether a buyer books a viewing in the first place.
Before they've even picked up the phone, today's buyers have often compared your home with dozens of others online. They've checked what similar properties have sold for, studied the EPC rating, looked at local school ratings and probably taken a virtual drive down the street using Google Street View.
By the time they walk through your front door, they're not discovering your property. They're deciding whether it lives up to their expectations.
That's why first impressions have never mattered more.
Today's buyers aren't comparing your home with just one or two others. They're comparing it with every similar property currently on the market in AREA. If the photographs are poor, the asking price feels ambitious or important information is missing, they'll often move on without asking a single question.
Expectations have changed in other ways too.
Many buyers are balancing higher mortgage costs with the rising cost of home improvements, so they're thinking much more carefully before taking on a project. A property doesn't have to be perfect, but buyers want to understand exactly what they're getting. Uncertainty often puts them off more than the work itself.
Speed matters as well.
We're all used to getting answers quickly. If viewing requests go unanswered or buyers must chase for information, enthusiasm can disappear surprisingly fast.
Perhaps the biggest change, though, is that buyers arrive well-informed. Ten years ago, many relied on estate agents to explain the market. Today, they often spend hours researching online before they even arrange a viewing.
Selling successfully is no longer about putting a property online and hoping for the best.
It's about accurate pricing, professional marketing, honest advice and making it as easy as possible for buyers to say "yes".
Buyers have changed dramatically over the past decade.
If you're thinking of moving, make sure the way your home is marketed has changed with them.
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